Hey, I’m James, a product designer who brings a ✹positive, ◎open-minded approach to everything I work on. Currently Head of Design
at Paired.

Kind words from coworkers

yes, he produces thoughtful, functional and beautiful designs. but he also really gets people, and has a huge capacity for empathy.

Rob Brightwell Head of Product SimplyCook

super approachable and is fantastic at bringing to life early ideas into a real life brand.

Tessa Reed Founder All Dressed Up

Selected work

Positivity is creative problem solving.

Back-up box for SimplyCookLed discovery & design. Boosted retention 4.2%.

A brand new app for SimplyCookLed the complete redesign.

Brand for All Dressed UpBrand identity for a dressing disruptor.

Brand for RipplBrand identity for a kids’ drink brand.

Nice to meet you

About me

I've been creating things for over 10 years. I value design that is clear, simple, and solves problems.

I have led projects from discovery to execution - from defining the problem space, to running user interviews, distilling & questioning data, to testing & then obsessing over designs.

& drumming & music & running.

How I got here

I have always loved design and problem solving. After some amazing years as a session musician, I decided it was time for a change.

Since then I have co-founded a street food business, designed for a national newspaper and most recently, led design for a start-up that was acquired by the biggest food company in the world.