Hey, I’m James, an empathetic designer who always brings a ✹positive and ◎open-minded approach to his work. Currently Head of Design
at Paired.
Kind words from coworkers
James is a brilliant product designer. Yes, he produces thoughtful, functional and beautiful designs. But he also really gets people, and has a huge capacity for empathy.
James is super approachable, has tonnes of great ideas, and is fantastic at bringing to life initial early ideas into a real life brand.
Case studies
Positivity is creative problem solving.
Hello, nice to meet you


About me
I've been creating things for over 10 years. I value design that is clear, simple, and solves problems.
I have a broad skillset and have led projects from discovery to execution - from defining the problem space, to running user interviews, distilling & questioning data, to testing & then obsessing over designs.
I also enjoy drumming, music, and running.
How I got here
I have always loved design and problem solving. After some amazing years as a session musician, I decided it was time for a change.
Since then I have co-founded a street food business, designed for a national newspaper and most recently, led design for a start-up that was acquired by the biggest food company in the world.
Things I believe
- Ask more questions
- Be open to any idea, from anyone
- Share work early & often
- Have strong opinions, loosely held
- Stay humble
Bookshelf
- Articulating Design Decisions - (Currently reading)
- Continuous Discovery Habits -
- The Mom Test -
- Understanding Comics: The Invisible Art -
- Do Design: Why beauty is key to everything -
- Microcopy: The Complete Guide -
- Grid Systems in Graphic Design/Raster Systeme Fur Die Visuele Gestaltung -
- Thinking, Fast and Slow -
- The Design of Everyday Things -



