Oh hi there, I’m James. I design & build products & have a fantastic time doing it. I’ve shaped products from 0 → 1 & led cross-functional design teams. As a designer, I’m obsessed with small delightful details & novel executions. As a leader, I bring infectious (so I’m told) positivity, openness & clarity. I’m currently head of design at Paired & based in London.

Selected work

Product design

Secret Missions for PairedA tiny spy movie inside your relationship.Coming soon

Back-up box for SimplyCookLed discovery & design. Boosted retention 4.2%.

A brand new app for SimplyCookLed the complete redesign.

Brand

Brand for All Dressed UpBrand identity for a dressing disruptor.

Brand for RipplBrand identity for a kids’ drink brand.

Kind words from coworkers

yes, he produces thoughtful, functional and beautiful designs. but he also really gets people, and has a huge capacity for empathy.

Rob Brightwell Head of Product SimplyCook

super approachable and is fantastic at bringing to life early ideas into a real life brand.

Tessa Reed Founder All Dressed Up

Nice to meet you

About me

I've been creating things for over 10 years. I value design that is clear, simple, and solves problems.

I have led projects from discovery to execution - from defining the problem space, to running user interviews, distilling & questioning data, to testing & then obsessing over designs.

& drumming & music & running.

How I got here

I have always loved design and problem solving. After some amazing years as a session musician, I decided it was time for a change.

Since then I have co-founded a street food business, designed for a national newspaper and most recently, led design for a start-up that was acquired by the biggest food company in the world.