Back-up box for SimplyCook

Led the discovery & design of Back-up box, boosting retention by 4.2% whilst decreasing the number of boxes chosen by us by 21%.

Led the discovery & design of Back-up box, boosting retention by 4.2% whilst decreasing the number of boxes chosen by us by 21%.

Led the discovery & design of Back-up box, boosting retention by 4.2% whilst decreasing the number of boxes chosen by us by 21%.

A brand new app for SimplyCook

Led the complete redesign which improved key usage metric 'Marking as cooked' +100% whilst maintaining key guardrail metrics.

Led the complete redesign which improved key usage metric 'Marking as cooked' +100% whilst maintaining key guardrail metrics.

Led the complete redesign which improved key usage metric 'Marking as cooked' +100% whilst maintaining key guardrail metrics.

Responsible for everything, from designing the logo, to choosing the paper for the label - and everything in between.

Responsible for everything, from designing the logo, to choosing the paper for the label - and everything in between.

Responsible for everything, from designing the logo, to choosing the paper for the label - and everything in between.

Coming soon

Led the Meal Kits project in 2024 - from concept to on-the-shelf in just three months.

Coming soon

Led the Meal Kits project in 2024 - from concept to on-the-shelf in just three months.

Coming soon

Led the Meal Kits project in 2024 - from concept to on-the-shelf in just three months.

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