☻ About me
I'm James and I've been creating things for over 10 years. I value design that is clear, simple, and solves problems.
I have a broad skillset and have led projects from discovery to execution - from defining the problem space, to running user interviews, distilling & questioning data, to testing & then obsessing over designs.
☇ How I got here
I have always loved design and problem solving. After some amazing years as a session musician, I decided it was time for a change.
Since then I have co-founded a street food business, designed for a national newspaper and most recently, led design for a start-up that was acquired by the biggest food company in the world.
☆ Things I believe
Ask more questions
Be open to any idea, from anyone
Share work early & often
Have strong opinions, loosely held
Stay humble
⚂ Other interests
Drumming
Music
Running
✎ Bookshelf
Articulating Design Decisions - Tom Greever (Currently reading)
Continuous Discovery Habits - Teresa Torres
The Mom Test - Rob Fitzpatrick
Grid Systems in Graphic Design/Raster Systeme Fur Die Visuele Gestaltung - Josef Muller-Brockmann
Thinking, Fast and Slow - Daniel Kahneman
The Design of Everyday Things - Donald Norman
